Projects

MARCO BRAMBILLA AT WESTFIELD WORLD TRADE CENTER & WESTFIELD CENTURY CITY

  • Date: May 01 - 31, 2019
  • Location: Westfield World Trade Center, Westfield Century City
  • Partner: Westfield
  • Artists: Marco Brambilla
Photo courtesy of Art Production Fund
Photo courtesy of Art Production Fund

Press Release

WESTFIELD & ART PRODUCTION FUND PRESENT
MARCO BRAMBILLA “NUDE DESCENDING A STAIRCASE NO. 3”
AT WESTFIELD WORLD TRADE CENTER AND WESTFIELD CENTURY CITY

NEW YORK, NY— Westfield and Art Production Fund (APF) are pleased to announce the second installment of their 2019 video art program. Starting May 1, 2019 an excerpt from artist Marco Brambilla’s “Nude Descending a Staircase No. 3” will be displayed across all of the large-scale screens at Westfield World Trade Center, New York, NY and Westfield Century City, Los Angeles, CA until May 31, 2019.

The video work will appear on both center’s state-of-the-art digital media networks, including Westfield World Trade Center’s 21 screens of varying size, with one measuring 4 stories tall and another 280 feet long and Century City’s two 100-foot large-format and high impact digital media screens.

Nude Descending a Staircase No.3 moves the iconic Duchamp painting (Nude Descending a Staircase No. 2) into the dimension of time. The illusion of movement in the painting is explored as the figures which inhabit the digital canvas of No.3 constantly reconfigure themselves to cascade down an unseen stairway. The figures, shapes and color palette are pure cubism, now expanded into three dimensions using state-of-the-art computer technology. “Nude Descending a Staircase No.2” is a rare case where an artist was drew from a “new” technology (Eadweard Muybridge’s photographic time-studies) as an inspiration for a painting. By taking the original Duchamp painting back into the technological realm and adding the dimension of time, Brambilla aims to complete the circle and pay homage to the deconstructed image using a wholly contemporary visual language.

“Through the abstraction of the human form, a cascading series of waves is created by the pattern of repeated motion, shape and color which will seem to replicate the visitors’ movement through as they walk past the screens,” said Brambilla.

“It is an honor to present Marco Brambilla’s latest video work, which uses technology to reimagine and animate  such an art historically significant work.  Brambilla’s interpretation of the iconic painting affords the public the opportunity to experience and contemplate Nude Descending A Staircase like never before,” said Casey Fremont, Executive Director of Art Production Fund.

“We are very much looking forward to launching Marco’s work which comprises the second in a series of creative and dynamic video art presentations on our screens. We are excited to continue our commitment to art and culture,” said Isolde Brielmaier, Executive Director & Curator of Art, Culture and Community for Westfield in the US. “And its important to us to continue to provide a growing platform for artists to present and enhance their vision to the Lower Manhattan community and beyond.”

Past Westfield and Art Production Fund video art programs include; Marilyn Minter, I’m Not Much, But I’m All I Think About (February 2018), Rashaad Newsome, Icon (April 2018), Alex Prager, Face in the Crowd (September 2018), and Laurie Simmons, Drone Mess Video (February 2019).

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