Projects

OLIVER JEFFERS AT ROCKEFELLER CENTER

  • Date: November 25, 2020 - January 11, 2021
  • Location: Rockefeller Center
  • Partner: Tishman Spyer
  • Artists: Oliver Jeffers
Photo by Emma Rose Milligan courtesy of Art Production Fund
Photo by Emma Rose Milligan courtesy of Art Production Fund
Photo by Emma Rose Milligan courtesy of Art Production Fund
Photo by Emma Rose Milligan courtesy of Art Production Fund
Photo by Emma Rose Milligan courtesy of Art Production Fund

Press Release

BROOKLYN-BASED ARTIST OLIVER JEFFERS COMMISSIONED FOR
2020 HOLIDAY PUBLIC ART PRESENTATION at ROCKEFELLER CENTER®
ART IN FOCUS SERIES PRESENTED IN PARTNERSHIP WITH ART PRODUCTION FUND
*****

 
NEW YORK, NY
— Brooklyn-based artist Oliver Jeffers has been selected as the commissioned artist for the 2020 holiday public art installation at Rockefeller Center. Jeffers’ large-scale printed vinyl murals will be displayed throughout the Rockefeller Center campus’ indoor and outdoor public areas. A free Rockefeller Center holiday map featuring Jeffers’ celebrated illustrations will be available to all who work at and visit the Center.

This presentation is the latest iteration of the Art in Focus public art program presented in partnership with the non-profit Art Production Fund. The public mural installation and free holiday map will be on view starting Wednesday, November 25.
Fans of Jeffers will also get the chance to experience an Instagram Live drawing and reading event on Thursday, December 3 on Rockefeller Center’s Instagram channel (@rockefellercenter). Jeffers will share his illustration process and read one of his best-selling children’s books.

Finding inspiration in the iconic holiday season at Rockefeller Center, Jeffers has created a series of illustrations depicting various cheerful winter scenes. Jeffers has found inspiration in maps and globes over the years and has explored their visual language into several ongoing series.

While Oliver's style is not destined to one technique, his collage and mixed media work is one that has carried throughout in nearly all practices from illustration to fine art to picture book. When discussing the concept for the Rockefeller Center map, Oliver was keen to use found paper and pencil-drawn elements to give the map a warm, home-made feel. With pops of neon reds, green, turquoise, and metallics, these were the visuals he connected most with the holiday season. Throughout the installation viewers will find illustrations of beloved Rockefeller Center landmarks such as the iconic Christmas Tree and the Atlas Sculpture, as well as drawings showing everyday Rockefeller Center visitors in festive winter attire.

"I've been making my own maps for some time - cartography is an early love of mine, as I'm fascinated to know where I am in relation to other things. More recently, these have been political or conceptual, so I'm excited to put together a more jubilant one for a favorite place of mine, my home, New York. No matter how crazy the world, the holidays will always be a season of festivities with our friends and family, eating too much food, and watching that Rockefeller Center Tree light up." - Oliver Jeffers

Jeffers’ work will be seen in thirteen public locations throughout Rockefeller Center including inside 10 Rockefeller Plaza, 30 Rockefeller Plaza, 50 Rockefeller Plaza and the street and concourse levels of 45 Rockefeller Plaza, as well as outside in Rockefeller Plaza. The free holiday map takeaway will be available at the information desk of the 30 Rockefeller Plaza lobby.

Rockefeller Center is New York City’s quintessential holiday destination, and we present a number of traditions that New Yorkers and visitors come back to experience year after year, from skating at the rink and the Saks Fifth Avenue lighting display to the famed Rockefeller Center Christmas tree. In addition to the annual staples, we strive to make each holiday season unique and create new traditions, and Oliver Jeffers’ incredible work is the perfect addition to this year’s festivities. Beloved by children and adults alike, his quirky and thoughtful art will delight all who visit the Center this holiday season.” – EB Kelly, Tishman Speyer Managing Director Overseeing Rockefeller Center.

We are thrilled to present Oliver Jeffers as this year’s commissioned holiday artist at Rockefeller Center. Beloved by children and adults, Jeffers is the ultimate visual storyteller and we are excited to see the diverse representation of Rockefeller Center come alive through Jeffers’ playful illustrations.” - Casey Fremont, Executive Director of Art Production Fund.

Jeffers’ work concludes the 2020 Art in Focus series at Rockefeller Center. Conceived to showcase artists who have lived in or been inspired by New York City, and who represent unique and diverse experiences in contemporary life, previous 2020 Art in Focus artists included Vanessa German, Ryan Flores, and Genevieve Gaignard. German’s presentation exhibited vibrant power figure sculptures that evoked elements of the human spirit: love, imagination, beauty, and nature. Brooklyn-based Flores displayed intricate and colorful ceramic sculptural works referencing Rockefeller Center’s architecture and design. Gaignard’s mixed-media self-portraiture explored the intersection of race, femininity, and class through a series of collage work inspired by historical representation of women in media.

OLIVER JEFFERS makes art and tells stories- fine art for (mostly) adults, and picture books for (mostly) children. Jeffers is a visual artist and author working in painting, bookmaking, illustration, collage, performance, and sculpture. While investigating the ways the human mind understands its world, his work also functions as comic relief in the face of futility. Jeffers’ engagements and practice are truly international in scope. His critically acclaimed picture books have been translated into over forty-five languages and sold over 12 million copies worldwide. His artwork has been exhibited at such institutions as the Brooklyn Museum in New York, the Irish Museum of Modern Art in Dublin, the National Portrait Gallery in London, and the Palais Auersperg in Vienna. Jeffers has been the recipient of numerous awards, including a New York Times Best Illustrated Children’s Books Award, Bologna Rigazzi Award, An Irish Book Award,  and a United Kingdom Literary Association Award. His celebrated picture book Here We Are was recently developed into an animated film for Apple TV+. His nineteenth book as author and illustrator, What We'll Build, was released in October of 2020, and he has illustrated several others. Oliver grew up in Belfast, Northern Ireland; he currently lives and works in Brooklyn, NY.

ART IN FOCUS is a multidisciplinary program that showcases installations by contemporary artists inspired by the New York City landscape and contemporary life. Artists featured in the series will have their work displayed in a number of prominent and unexpected public locations throughout Rockefeller Center. Art in Focus is presented in partnership with Art Production Fund, a non-profit organization dedicated to commissioning and producing ambitious public art projects, reaching new audiences, and expanding awareness through contemporary art. Past Art in Focus artists include Joana Avillez (Rockefeller Center Holiday Map, December 2018), Hein Koh (Braving the Cold, January-April 2019), Portia Munson (Pink Projects, April-July 2019), LaKela Brown (July-September 2019), Lucy Sparrow (Lucy’s Delicatessen on 6th, September-November 2019), Angelica Hicks (Rockefeller Center Holiday Map, December 2019), Vanessa German (The Holiest Wilderness is Freedom, January-April 2020), Ryan Flores (Low Lifes: An Upside Down Love Letter, June-September 2020), and Genevieve Gaignard (September-November 2020).

ART PRODUCTION FUND is a 501(c)(3) non-profit organization dedicated to commissioning and producing ambitious public art projects, reaching new audiences and expanding awareness through contemporary art. Past projects include: Elmgreen & Dragset,“Prada Marfa,” Valentine, TX, Ugo Rondinone, “Seven Magic Mountains,” Las Vegas, Jeff Koons, “Seated Ballerina,” Rockefeller Center, NYC, Zoe Buckman, “CHAMP,” LA; Raul de Nieves “When I Look In To Your Eyes I See the Sun,” Miami; Lucy Sparrow “Lucy’s Delicatessen on 6th,” Rockefeller Center, NYC; Nancy Baker Cahill “Liberty Bell”, multiple cities. For more information, please visit artproductionfund.org / @artproductionfund
Media Inquiries: Kathleen Lynch, Director of Operations
kathleen@artproductionfund.org / 212-966-0193

 

Press

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Oliver Jeffers adds a cheery touch to the Rockefeller Center for Christmas
December 1, 2020
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How Cool Is This Artist's Illustrated Holiday Map Of Rockefeller Center?!!
December 3, 2020
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Festive Artworks by Oliver Jeffers Deck the Halls of Rockefeller Center
December 11, 2020
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Editors’ Picks: 17 Events for Your Holiday Art Calendar
December 21, 2020