Prada Marfa
Established: October 1, 2005
Artists: Elmgreen & Dragset
Commissioners/Producers: Art Production Fund and Ballroom Marfa
Architects: Ron Rael and Virginia San Fratello; Joerg Boettger
Construction: The Maxwell Company Site
Site Representatives: Smokey Hall
Project Patrons: Suzanne Tick and Terry Mowers
Press Release
ELMGREEN & DRAGSET UNVEIL GROUNDBREAKING ART INSTALLATION: PRADA MARFA
The world-renowned artist duo Elmgreen & Dragset have unveiled their latest and most groundbreaking art installation, "Prada Marfa," in the remote desert landscape of Valentine, TX. This unique and thought-provoking artwork, blending fashion, architecture, and contemporary art, marks a significant moment in the art world and is set to captivate audiences from near and far.
"Prada Marfa" is a visually arresting installation, a non-functional replica of a Prada boutique, meticulously designed to emulate the luxury brand's iconic aesthetic. The structure boasts genuine Prada merchandise from the Fall/Winter 2005 collection, adding a layer of authenticity to the artwork while challenging the boundaries between consumer culture and art. Elmgreen & Dragset's creation presents a powerful commentary on the allure of luxury goods and the ever-increasing influence of fashion in our society.
"We are thrilled to present 'Prada Marfa' to the public," remarked Elmgreen & Dragset. "This installation is a culmination of our artistic exploration into the intersections of commerce, consumerism, and art. By placing a luxury boutique in the desolate desert landscape, we aim to create a contrast that prompts viewers to question the impact of consumer culture on our lives."
The unveiling of "Prada Marfa" has generated significant anticipation within the global art community, as Elmgreen & Dragset are celebrated for their thought-provoking and innovative works. The installation is set to become an instant landmark, drawing art enthusiasts, critics, and curious travelers to Valentine, TX to experience this unparalleled masterpiece firsthand.
For further information and updates on "Prada Marfa," please visit https://www.ballroommarfa.org/prada-marfa/
