• Date: September 15 - October 15, 2018
  • Location: Westfield World Trade Center / Westfield Century City
  • Partner: Westfield
  • Artists: Alex Prager

Press Release



At Westfield World Trade Center & Westfield Century City

Westfield and Art Production Fund (APF) are pleased to announce the third installment of their ongoing video art program. Starting September 15, 2018, an excerpt from Los Angeles based artist Alex Prager’s FACE IN THE CROWD will be displayed across all of the large-scale screens at Westfield World Trade Center, New York, NY and Westfield Century City, Los Angeles, CA until October 15, 2018.

The video works will appear on both center’s state-of-the-art digital media networks, including Westfield World Trade Center’s 21 screens of varying size, with one measuring 4 stories tall and another 280 feet long and Century City’s two 100-foot large-format and high impact digital media screens.

Alex Prager (b. 1979, Los Angeles; lives and works in Los Angeles) is a photographer and filmmaker who creates elaborately staged scenes that draw inspiration from a wide range of influences and references including Hollywood cinema, experimental films, popular culture, and street photography. She deliberately casts and stages all of her works, merging past and contemporary sources to create a sense of ambiguity. Her familiar yet uncanny images depict worlds that synthesize fiction and reality.  "I've selected a clip from Face in the Crowd specifically with these spaces at Westfield in mind,” said Alex Prager.  “Spaces that are filled with the very same crowds and characters I explore in my film. I like thinking about the crowds watching the crowds, playing with the layers of perception, artifice and reality. The presentation will create another opportunity to experience this work about an individual amongst a sea of strangers, in the public sphere, amongst a real crowd of people mirroring itself."

“We are thrilled to present an excerpt from Alex Prager’s Face in the Crowd in these dynamic, highly populated spaces,” said Executive Director Casey Fremont. “There is no more fitting environment than these diverse hubs of transportation and shopping to consider the individual.  We are truly grateful for our ongoing partnership with Westfield that so generously makes video art accessible to the people of New York City and Los Angeles."

“We very much look forward to kicking off Fall with our continued partnership with Art Production Fund,” said Isolde Brielmaier, Executive Director of Arts, Culture and Community for Unibail-Rodamco-Westfield, US. “We are equally excited about reaching broad audiences from coast to coast through this art and cultural programming presented at both Westfield World Trade Center in New York City and Westfield Century City in Los Angeles.”

Past Westfield and Art Production Fund video art programs include; Marilyn Minter, I’m Not Much, But I’m All I Think About, February 2018 and Rashaad Newsome, ICON, April 2018.

ART PRODUCTION FUND is a 501(c)(3) non-profit organization dedicated to commissioning and producing ambitious public art projects, reaching new audiences and expanding awareness through contemporary art. Past projects include: Elmgreen & Dragset,“Prada Marfa,” Valentine, TX, Ugo Rondinone, “Seven Magic Mountains,” Las Vegas, Jeff Koons, “Seated Ballerina,” Rockefeller Plaza, NYC, Zoe Buckman, “CHAMP,” LA. For more information, please visit / @ArtProductionFund

WESTFIELD WORLD TRADE CENTER, which opened in the Summer of 2016 and the recently revamped Westfield Century City have unveiled a number of unique art and cultural programs, including performances and works by a variety of community arts organizations, an outdoor film screening series with Tribeca Enterprises and partnerships and programming with the New Museum, Lower Manhattan Cultural Council, the Public Art Fund, the Downtown Alliance, LACMA, Ten 10, the Department of Cultural Affairs in LA as well as with a number of local public and private schools.  @WestfiledWorldTradeCenter @WestfieldCenturyCity


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