• Date: January 15 - May 15, 2015
  • Location: The Standard Hotel, Hollywood
  • Artists: Flatform
Image courtesy of The Standard, Hollywood
Image courtesy of The Standard, Hollywood
Image courtesy of The Standard, Hollywood
Image courtesy of The Standard, Hollywood

Press Release



The Standard, Hollywood in collaboration with Art Production Fund present the latest Projection: 24/7 installation by artist collective, Flatform. Flatform’s work will remain on view from mid-January through May 2015.

Flatform’s installation features three video compilations, Movements of an impossible time, Cannot be anything against the wind and A place to come. Flatform’s work explores the relationship between time and space. Its narrative structure references landscapes and various atmospheric agents to depict the metamorphosis from matter to space through time.

Flatform’s installation will be on display as part of Art Production Fund’s Projection: 24/7 series shown in the lobby and in-room at The Standard, Hollywood. The Standard, Hollywood, in particular, embraces artists through continued art installations. In past months, The Standard, Hollywood has featured Projection: 24/7 artists Casey Legler, Shannon Plum, C.T. Jasper, Taxiplasm and more.


Flatform was established in 2006 and is currently based in Milan and Berlin. Flatform works specialize in video and time based installations. Flatform also creates sculptural works starting from its own videoworks and translating time and narrative into space and matter. Works by Flatform have been shown in many museums and institution including: Hirshhorn Museum, Washington DC; Wexner Center for the Arts, Columbus Ohio; Centre Pompidou, Paris, France; Hong-Gah Museum, Taiwan; MSU Museum of Contemporary Art, Zagreb, Croatia; Kulturhuset in Stockholm, Sweden among others. Videoworks by Flatform have been featured in a slew of international film festival such as: 2009-14 International Film Festival Rotterdam (Tiger Awards Short Film Competition), The Netherlands; 2014 Toronto International Film Festival; 2010-11 Venice International Film Festival, 2009-11 Kurzfilmtage, Oberhausen, Germany; 2010-14 Nouveau Cinema Montreal, Canada; 2014 Jerusalem International Film Festival, Israel and more. Flatform has also been awarded at the 2008 Screen Festival in Oslo, Norway; 2009 25 FPS Festival in Zagreb, Croatia; 2010 Lago Film Festival in Revine Lago, Italy; 2011 Festival International du Court-Metrage in Lille, France.


Art Production Fund (APF) is a 501(c)(3) non-profit organization dedicated to commissioning and producing ambitious public art projects, reaching new audiences and expanding awareness through contemporary art. Co-Founders: Yvonne Force Villareal and Doreen Remen, Director: Casey Fremont.


The Standard frequently collaborates with artists on publications, products, installations, and events throughout its network of properties and shops. Standard Press has published books by Andrew Kuo, Dzine, and JR & José Parlá. The Shop at The Standard has produced editions with artists including Julia Chiang, Wes Lang, Tomokazu Matsuyama, Ryan McGinness, Tomoko Sugimoto, KAWS, and José Parlá among others.

For more information about The Standard, visit,, and Instagram, @thestandard.